15 techniques used by top nonprofits to boost donor acquisition and online fundraising results _ npengage
As a matter of fact, online fundraising accounted for seven-percent of total fundraising in 2016. Online fundraising has also proven to be an extremely effective donors acquisition vehicle. How much do cleaning ladies charge an hour The surge in online giving to the ACLU— 6x their yearly donations raised in one weekend— shows us the potential that exists with online giving.
Whether you’re using powerful online fundraising and marketing software or keeping it simple, it’s imperative that you take online fundraising seriously.
Let’s take a look at some fundraising ideas – the fifteen most effective donor acquisition and online fundraising techniques used by top nonprofits. How much should i tip my cleaning lady christmas 1) Go Mobile, Now!
Does your church have a mobile fundraising strategy? How about your nonprofit, school, or chairity? In 2016, 17% of online transactions were made using a mobile device. This was a 21% year-over-year increase and represents a continuing shift by donors to consumer-oriented engagement channels.
If you’re using a website analytics tool like Google Analytics, jump in there to see how much of your web traffic is coming from mobile users.
Next, narrow your analysis down to your donation form to see how many people are visiting that specific page from a mobile device. Cleaning lady gets house Make sure to set the date range back a year or two, so that you can look at the trend over time. How much should you tip your cleaning lady You’ll likely find that mobile traffic to one of the most important pages on your website has grown significantly. Cleaning lady forced 2) Grab People’s Attention
You probably spend a lot of time driving people to your website, but visits don’t equal dollars!
Once you have people on your website, it’s important that you draw their attention to your “donate now” button. Cleaning maid costume Take charity: water for example. How to fire a cleaning lady When you land on their home page, you fairly quickly notice the big, blue button that says, “donate now”.
There are a few things that charity:water does really well here:
• charity: water wasn’t afraid to make their fundraising ask the most important element on the page.
• They let you know exactly how your donation will be used—100% of your money brings clean water to people in need.
• They’ve used strong imagery that supports their reason for giving.
• The color of their call to action stands out on the page. Pictures of cleaning lady And they didn’t have to use a bright read button that glows in the dark.
• They give you the option to make your donation a recurring gift.
Expert Tip: Give your “donate now” button the recognition it deserves, but do it with the right supporting elements. Cleaning lady taxes [Tweet It!] 3) Make Sure it’s Branded
It takes hard work, strategic thinking, time and persistence- and not to mention, money. Cleaning lady costume ideas Which leads me to wonder … Why leave your donation page lightly branded or, even worse, completely unbranded?
Take a look at Best Friends Animal Society , who has ensured their donation form is fully branded. Sadie cleaning lady They have their name, logo, compelling imagery, typography, and copy that align with their brand standards.
Doing this helps potential donors feel secure and understand that they are in the right place. How much do i pay a cleaning lady A branded page builds trust, confidence and increases the likely hood that a person visiting your donation form will complete their transaction.
Expert Tip: Brand your donation form like @BFAS so donors know it’s you! [Tweet It]! 4) Use Compelling Imagery
People are visual beings. The cleaning lady of northwest indiana We like to “see” what we buy. How much to tip maid service at home That’s why online stores use lots of product images and why brick and mortor stores will never die.
Have a look at how The Red Cross does it. Printable maid cleaning checklist They keep things simple, all while doing a great job of helping people “see” the value and impact of their donation, something every nonprofit should do.
Expert Tip: Use compelling imagery on your donation form like @RedCross! [Tweet It]! 5) Simplify, Simplify, Simplify
Most websites have a lot going on: Top navigation, search tools, email opt-ins, side bar navigation, ads highlighting programs, promotions for events, and much more.
There’s a time and place for all of those things, but the donation form isn’t it.
When someone lands on your donation form, they should see and experience a simpler page – one that makes completing the action of donating easy.
Check out what Autism Speaks does. Do you tip your cleaning lady Here are a few key things they’ve done to simplify their donation form:
• Removed promotions and focus specifically on donating or getting involved.
Expert tip: Take a tip from @autismspeaks,? remove as much as humanly possible from your donation form. How to become a cleaning lady [Tweet It]! 6) Reduce, Reduce, Reduce
People don’t like to give away too much information or spend a lot of time filling out long forms. Cleaning lady checklist Be sensitive to this and make sure to limit your donation form to only the fields you need.
Keep your donation form data collection lean – asking only for the information needed to complete the online transaction.
My colleague Amy Bills has some additional questions you should ask yourself when determining how to simplify your donation form.
Expert tip: Simplify your donation form and get more people to make online donations.? [Tweet It]! 7) Use Giving Levels
Research has shown that suggesting giving amounts leads to improved donation form performance by increasing average online gift size.
It’s a simple concept, really. Synonyms for cleaning lady Instead of asking people to type in the amount they want to give, suggest a handful of amounts. Cleaning lady from family guy name The goal is to get people to give larger amounts than they would if left to make their own, unaided decision.
Livestrong starts their giving levels at $25 and goes up to $1000. Flylady crisis cleaning list They also include a box for “other”, so that people can choose to give a different amount.
Expert tip: Use donation form giving levels like @livestrong in order to increase online donation.? [Tweet It]! 8) Encourage People to Give Monthly
Getting a one-time gift is great, especially if that gift is a big one. How much do cleaning ladies make per hour But receiving a monthly recurring gift, even if for a smaller original amount, is so much better!
By getting a new donor to give monthly you’ve done a few things:
• Improved the odds that you’ll retain that donor over a longer period of time.
Make sure you offer a simple way for donors to opt-in to monthly giving.
Expert tip: Enable monthly giving to improve online fundraising performance!? [Tweet It]! 9) Give People a Way to Stay in Touch
If a person gets to your online donation form, pulls out their credit card and decides to give you money, it’s likely they’d be open to hearing from you again.
It might also be the last real opportunity you have in which the person is this eager to interact with your nonprofit.
Take advantage of this opportunity you have to build your email house file by making it easy for people to opt-in when they donate by checking one simple box.
I hate to do it again, but here goes- charity: water makes opting into their regular email communication simple for donors (see previous section screen shot above).
Expert tip: Build long-term relationships by making it easy for donors to opt-in to your email list like @charitywater. How much does a maid cost per year [Tweet It]! 10) Add Social Proof
Have you ever done a fundraising event like the Susan G. How to be a good cleaning lady Komen three-day walk or the Heart Walk by the American Heart Association? These types of events do an excellent job of exercising social proof.
Essentially, social proof is the demonstration that others have gone before you and done it. Flylady cleaning schedule They’ve purchase that book, tweeted that page or shared that photo on Facebook.
In the context of online fundraising, social proof is showing potential donors that others have supported the cause and that money has been raised.
In the screen shot above, you’ll notice that the fundraising goal, amount raised, and number of donors, are visible on the online fundraising page.
How could you take this concept and implement it on your standard donation form?
Expert tip: Use “Social Proof“ to help new online donors gain confidence and give that first gift! [Tweet It]! 11) Put Security First
Financial transactions have become commonplace on the internet, but people still like to know that you’re taking the appropriate precautions to ensure their information is secure.
The Arthritis Foundation added a simple Norton/Verisign logo to the bottom of their donation form and a BBB and SiteLock logo in the footer. How much does a maid cost uk Potential donors will see these signs of security as they’re about to click the donate button, even if they are not intentionally looking for them.
Expert tip: Prove your website is secure and build trust with online donors like @arthritis_org does. How much to give cleaning lady for christmas [Tweet It]! 12) Be Transparent
Nonprofits are being called to a higher standard of transparency because donors what to know how their money is being used and what type of impact your organization is making (Madeline Turner has a few thoughts on showing your impact).
Instead of placing a blind trust in charitable organizations potential donors can go to folks like Charity Navigator who rate charities and provide information on the percentage of each donation spent on charitable programs versus overhead expenses.
With the increased call for transparency nonprofits like water mission have put their financials front and center. They make their financial information easily accessible so that supporters can feel confident in how their donation is being used by the organization.
Expert tip: Take transparency in online fundraising seriously like @water_mission Share your financials freely. Sadie the cleaning lady karaoke [Tweet It]! 13) Give Donors Something Nice
This one can be tricky, but if done well it can have a lasting impact on donors.
Giving donors a gift for making a donation is a great way to show donors (especially new ones) your appreciation while also providing them with a banded piece that will remind them of your nonprofit every time they use it.
National Wildlife Federation (NWF) has done a great job with their gift. How much do you tip your cleaning lady Here’s why:
• First off, the gift is something that’s inline with interests of their core supporter base. Cleaning maid clipart I don’t know this first hand, but I’m sure the folks that support NWF love getting outdoors to see and experience nature, wildlife, and the beauty of this earth.
• Secondly, the gift is branded with the NWF logo. How much do cleaning ladies charge This ensures that the donor—and anyone who sees the logo—is reminded of NWF every time they use it.
Expert tip: Use gifts that align with you mission (like @NWF) to show appreciate to online donors. How much does a house cleaning service cost [Tweet It] 14) Take Advantage of the Moment
You’ve got a great opportunity immediately after someone has given you an online donation. Funny cleaning lady pictures They’ve made a decision to invest in you and they’ve pulled out their wallet to do so. The cleaning lady from family guy There are a two key places you can take advantage of this moment:
• Confirmation Page – The confirmation page is the first page a person sees after they’ve made an online donation. Another name for cleaning lady It’s the place where you get to tell a new donor thank you while also giving them an idea of what they can do next to support you. Do you tip maids at home You should ask them to join your email list and to give you a shout out on social media. Office cleaner and tea lady job description Neither of these takes much time and the person has already said “yes” once. Molly maid cleaning tips Make sure your confirmation page has these two elements.
• Email Receipt – The email receipt should be used to thank donors while also serving as the receipt for tax and tracking purposes. Flylady spring cleaning checklist But don’t stop there. How much do you give your cleaning lady for christmas You should also remind people to join your mailing list. How to fire your cleaning lady nicely Let donors know that by joining your mailing list they’ll receive information on how their gift was used and the impact it’s having.
Expert tip: Ask new donors to opt-in to your email and spread the word via social media right after they give. How much do you pay a cleaning lady [Tweet It] 15) Don’t Forget About New Donors!
Showing donors how their money is used can have a huge impact on donor engagement and long-term retention. How much is a cleaning lady People want to know how you’ve made the world a better place.
Take a page from the charity: water online fundraising book and make sure to remind donors how their money is being used (see above), the impact it’s having and about your gratitude for their support. Pink ladies cleaning service las vegas Email has made this type of communication extremely simple.
Expert tip: Show donors how their money has been used to make the world a better place. How much should i tip my cleaning lady for christmas [Tweet It] Your turn …
Hopefully the 15 tips above have given you some new ideas and/or sparked thoughts on how you can improve your online fundraising program. Do you tip a cleaning service I’d love to hear back from you. How much do you pay your cleaning lady Which tip was the most useful to you?
Frank Barry, director of digital marketing at Blackbaud and blogger at npENGAGE, helps nonprofits use the Internet for digital communication, social media, and fundraising so they can focus changing the world. Sample list for cleaning lady He’s worked with a diverse group of organizations including LIVESTRONG, United Methodist Church, American Heart Association, Big Brothers Big Sisters, ChildFund Int’l, InTouch Ministries, Heifer Int’l, University of Notre Dame and University of Richmond. How much do cleaning services charge per square foot Along with writing for industry publications like Mashable and Social Media Today, Frank facilitates discussions, presents solo sessions and organizes panels for industry conferences such as NTC, SXSW, BBCon and numerous others. How much do i give my cleaning lady for christmas When he’s out and about he enjoys talking to interesting people about how they are changing the world – check out his interviews. The cleaning lady of nwi Say Hi on Twitter – @franswaa or Google+